The Journal

Shoe Business Pt. 25

Sherlock Holmes once said, ‘To a great mind, nothing is little,’ and we cannot think of a person who epitomises this more than Beatriz Costa who knows that sometimes it is the smallest of details that makes the biggest impact. As the VIP & Community Manager at Undandy, Beatriz is responsible for looking after our clients, both on and off social media as well as turning their dreams into realities! 


What do you do at Undandy?

After living in the USA, China and Thailand and visiting a few more countries I decided it was time to came back home to my beloved Portugal. I did my master in International Marketing with a background in Business Administration, so I wanted a mix of both at a company that was international and where I could keep learning every step of the way. I found Undandy! Where I now found my dream job, being the VIP & Community Manager.

Sounds lame, I know, especially if it is taken out of context. I did contemplate whether or not to write about it - as if it was a bad thing! But then I realised how Undandy makes me feel. We could look at my current enthusiasm due to the fact that I recently joined Undandy. But I needed to share the importance of finally no longer just doing what I am good at, but also what I love doing. Something that should encourage everyone to seek jobs that give them fulfilment. Undandy cares for their clients, we take the hard and bumpy road, we are a family and I am very grateful for that!

I am responsible for advocating Undandy on social networks. I created my own social persona and actively go out to the online community to connect with potential customers and mostly making new friends. I also take care of our beloved customers, making their experience at Undandy unforgettable!

What is the most challenging part of your role?

I think being the VIP & Community manager is being the voice of the company externally and the voice of the customer internally.

I am responsible for many things including developing relationships, moderating inappropriate comments, steering member conversations, providing inspiration for discussion, encouraging members to share something about themselves and hosting fun experiences.

Such a large combination of tasks and expectations requires from me the ability to be a diplomat, babysitter, marketer, spokesperson, traffic cop, mediator, cheerleader, landscaper, personal assistant, and empath, all at the same time… It sounds challenging, but that is why I do love it with all my heart!

What are your favourite pair of Undandys?

I am absolutely in love with the Chelsea Boot, 48 by Thomas Crown, inspired by Hollywood men’s style. They are absolutely exquisite! I am in love with the combination of suede and calf… Wearing black is a lifestyle!


Life Philosophy?

I live in a bubble of positivity, happiness and wellbeing. Every thought we think is creating our future. Love is the great miracle cure. Loving ourselves works miracles in our lives. The point of power is always in the present moment.

Here’s to good health, good principles, and above all, good shoes!